Lilit's Nail Art Meta Ads Case Study | Thanksweb

Lilit’s Nail Art

Lilit’s Nail Art is a trendy nail art studio in the USA offering premium nail services, custom designs, and luxury pampering experiences. The goal was to boost local visibility, attract high-quality leads, and increase appointment bookings while maintaining a low CPC.

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Sumiran Hospital
Sumiran Hospital

The Challenge

Operating in a competitive beauty market, Lilit’s Nail Art needed to stand out locally and attract appointment-ready customers. The main challenge was generating consistent, high-intent leads without overspending on ads or compromising campaign performance.

Sumiran Hospital

The Solution

We executed a visual-first Meta Ads strategy using vibrant nail art creatives, customer testimonials, and limited-time offers. Hyperlocal and interest-based targeting focused on women aged 18–45, beauty enthusiasts, and retargeted warm audiences. Continuous A/B testing ensured cost efficiency.

Sumiran Hospital

The Result

The campaign achieved 84,000+ impressions, delivered 150+ qualified leads, and maintained a low $0.44 CPC. Lilit’s Nail Art saw increased local visibility, stronger engagement, and a steady flow of appointment inquiries.

84K+

Impressions Gained

150+

Leads Received In 2 Months

88%

Decrease In Cost Per Lead

100%

Increase In Local Awareness

Conclusion

With strong visuals, precise targeting, and smart optimization, Lilit’s Nail Art achieved scalable local growth, consistent bookings, and impressive ROI through a performance-driven digital advertising strategy.

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