Google Ads Packages & Pricing FAQ
Have any questions?
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What exactly is pay-per-click advertising?
Pay-per-click (PPC) is an advertising model where you pay only when someone clicks on your ad. If your ad doesn’t receive any clicks, you don’t incur any cost.
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What is the role of a PPC consultant?A PPC consultant helps you attract the right customers through search and display advertising. Their responsibilities include:
- Mapping the customer journey
- Technical account setup
- Building audience-targeting strategies
- Campaign management
- Ad creation
- Keyword research
- Market analysis
- Bid management
- Negative keyword & audience implementation
- Landing page creation
- A/B testing
- Conversion optimisation
- Reporting & performance analysis
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How does pay-per-click advertising work for a brand?
With PPC, you pay only when users click on your ad. Your ad appears in search results when someone searches for your chosen keywords. PPC works on a bidding system—similar to an auction—where advertisers compete for ad placement based on bid value and ad quality.
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What is the normal ROI for a PPC campaign?
ROI from PPC campaigns varies depending on industry, competition, and budget. The ideal ROI is determined by how well campaign performance aligns with your business goals and profit margins.
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Can I be certain I will get ROI from a PPC campaign?
While no campaign can guarantee results, our team focuses on building strategies that maximise your chances of achieving strong ROI and sustainable growth.
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What is the first step toward PPC?
The first step is creating a complete digital marketing strategy. Contact our PPC experts to discuss how we can help your business grow with a successful pay-per-click campaign.