Nirma University
Nirma University is a reputed institution based in Ahmedabad, offering a wide range of undergraduate and postgraduate programs. The objective was to increase national visibility for a newly launched PG program and strengthen the university’s digital presence to attract qualified aspirants across India.
Services Offered
- Google Ads
- Meta Ads
- Organic Social Media
The Challenge
Launching a new PG program in a highly competitive education market required building credibility, awareness, and engagement at scale. The university needed to reach eligible students PAN India while ensuring lead quality and highlighting both academic excellence and campus life.
The Solution
We executed a multi-platform strategy combining Meta Ads and Google Ads for nationwide awareness and lead generation. Campaigns used region-specific messaging, demographic and interest-based targeting, and continuous optimization. Parallelly, we created engaging reels and posts showcasing faculty expertise, teaching methods, and vibrant campus life.
The Result
The campaign achieved 3.2 Cr+ impressions and generated 1800+ high-intent leads PAN India. Organic efforts delivered 31M+ total views, 157.2% organic growth, and more than 2x follower increase, significantly boosting visibility and engagement.
3.2Cr+
Impressions Gained
1800+
PAN India High-Intent Leads
157.2%
Increase In Organic Growth
31M+
Instagram Video Views
Conclusion
A data-driven ad strategy combined with authentic academic storytelling helped Nirma University achieve massive reach, high-quality leads, and strong digital growth, positioning it as both academically credible and culturally vibrant.