Marketing Budget: How Much Should Your Team Spend in 2024?

Marketing Budget Planning
December 12, 2022

If you’re like most businesses, you’re probably wondering how much money to allocate to your marketing budget in 2024. After all, to achieve your desired results, it’s important to invest the appropriate amount of funds. But what’s the right number? And where should that money be allocated? In this post, we’ll explore some helpful tips for setting your marketing budget for next year. Stay tuned!

Why You Need a Marketing Budget?

Having a marketing budget is a must for any business that wants to grow and succeed. You need to invest in getting the word out about your services or products, and this costs money. With a proper budget, you can prioritize what kind of marketing efforts will bring you the most return on investment and build an effective plan for getting the most bang for your buck.

You can also ensure that no money is wasted on ineffective tactics and instead make sure it is properly allocated where it is going to do the best. Not only that but having a predetermined budget helps you track your spending so you don’t overspend or forget how much you have already allocated toward your marketing costs.

A well-thought-out advertising budget can be the difference between success and failure for many businesses, so take some time and plan it out today!

Developing a marketing budget for 2024 also helps you to

  • Set expectations for growth and success
  • Achieve greater efficiency
  • Monitor spending and make sure it aligns with your goals
  • Identify tactics that will bring the most return on investment
  • Measure results accurately

Marketing Budget Planning for 2024

Companies are investing more in marketing efforts than ever before. The average business now dedicates 13.8% of its revenue to it, up from 5% in 2011 – a jump of almost 50%. It’s become increasingly clear that successful organizations need an effective strategy behind them if they want to stay ahead of the game!

On average, B2B product industries invest a significant portion of revenue – nearly 8% – into marketing. Compared to B2C services (6.5%) and B2B services (5.9%), this is an impressive showing but falls short compared to the heavy dedication from their counterpart industry: The notoriously market-savvy world of Business-to Consumer products pushing fully 15%.

Marketing Budgets 2024 by Industry

The report by Deloitte, a world-renowned consulting firm on the topic of marketing reveals that companies should invest.




Banking, Finance,
Insurance, and Real Estate


Communications media


Consumer packaged goods


Consumer services










Mining and construction


Retail wholesale


Service consulting






Data Source

Make sure you use these percentages as benchmarks for allocating your marketing budget.

Your team has a fantastic opportunity to show off their skills and make some extra cash by convincing businesses that they should invest in marketing.

Once you convince your company officials about the value of what it takes for them to execute their top strategies, they’ll easily outshine others in this industry and make themselves a reference on how other teams should do marketing.

Don’t forget to check: Benefits of Outsourcing SEO Services

Expert Tips for Making the Most Out of Your Marketing Budget

1. Define measurable goals

The first step to creating a successful marketing budget is to clearly define your objectives and how you’ll measure progress toward them. This will help you determine the best use of your funds, as well as whether or not you’re achieving the desired results.

2. Focus on quality over quantity

When allocating funds, it’s important to focus on quality over quantity. Put more resources towards initiatives that are proven to be successful and will yield the most return on investment.

3. Utilize analytics

Analytics can provide valuable insights into how your marketing efforts are performing and help you adjust your budget accordingly. By tracking key metrics such as website visitors, conversions, cost per acquisition, and more you can ensure that your money is being well spent.

4. Stay flexible

Your marketing budget should be treated like a living document that changes with your organization’s needs and goals. You may find yourself reallocating funds between tactics as needed or even completely changing your approach.


Creating a successful marketing budget 2024 is essential for any business that wants to get ahead and stay competitive in today’s market. By setting measurable goals, focusing on quality over quantity, utilizing analytics, and staying flexible with your budget, you can make sure you get the most out of every dollar spent! With thoughtful planning and a keen eye for detail, you’ll be able to maximize the success of your marketing campaigns. Good luck!

You can also read: Impact of Digital Marketing on Small Business