Is SEO better or PPC?

Is SEO better or PPC?
May 20, 2022

Are you looking to improve your online visibility and generate more leads? You may be wondering if you should invest in SEO or PPC. Both are effective marketing strategies, but which one is right for you? Keep reading to learn more about SEO and PPC so you can make an informed decision.


SEO is the process of improving the visibility of a website or web page in search engine results pages (SERPs). PPC is a form of online advertising that allows businesses to bid on keywords in order to have their ads appear in SERPs.

How do SEO and PPC work?

SEO and PPC both work by targeting users who are searching for specific keywords. SEO uses techniques like keyword research and on-page optimization to improve the visibility of a website in SERPs. PPC uses ads that are keyword-targeted, so they will only appear when someone searches for those keywords.

You can also read: Facebook Ads vs. Google Ads

The Benefits of SEO & PPC


  • Increased visibility in SERPs
  • Increased website traffic
  • Increased leads and sales
  • Improved ROI


  • Greater control over budget and targeting
  • It’s easy to measure
  • Thrives Even Through Algorithm Changes
  • High Return on Your Investment

Which is better for your business – SEO or PPC?

There is no one-size-fits-all answer to this question. SEO and PPC are both effective marketing strategies, and the best strategy for your business will depend on your specific goals and needs. Talk to a trusted digital marketing agency to learn more about which strategy is right for you.


If you’re looking for help with your SEO, PPC, or website design, Thansweb is the perfect partner. We are a top SEO company in India with years of experience helping businesses achieve their online goals. Contact us today to learn more about how we can help you grow your business!