Facebook Ads vs. Google Ads: Making the Right Choice For Your Business

Facebook Ads vs. Google Ads
April 04, 2023

In the past, advertisers tended to perceive Google Ads and Facebook Ads as competitors. The longstanding rivalry between the two platforms, often portrayed in the tech media, led many to believe that businesses had to make a challenging decision about which platform to use. However, this perspective created a false dichotomy that continues to be confusing and misleading, particularly for those who are new to online advertising.

However, the truth is that both of these platforms cater to distinct use cases and target users at different stages of the buyer journey. As a result, comparing them in a negative way as rivals is not entirely accurate. Rather, they complement each other and can be a powerful duo when used together. Many companies utilize only one of the two platforms, which could be due to a lack of funds, understanding of either platform or preferring to target just one of the advertising modes.

Whatever the reason behind it, if you are starting to run advertisements on your business, you should make it a point to target both platforms.

Things to keep in mind

When you are choosing to run an ad campaign on either Facebook or Google, here are a few parameters you should consider:

  • Industry: A study conducted by Wordstream shows that Facebook Ads generate the highest click-through rates (CTRs) for the apparel, beauty, legal services, and fitness industries. On the other hand, Google Ads yield the highest CTRs for dating and personals, auto, advocacy, and travel and hospitality.
  • Customers: Google Ads are also more effective when targeting high-intent keywords, while Facebook does not allow you to target a specific keyword. If most of your customers engage with your business through Facebook, it may be wise to allocate your advertising budget there. On the other hand, if your website receives most of its traffic from Google, Google Ads may be a better option.
  • Advertising Goals: Facebook is ideal for engaging with your audience in the long run. It’s best to anticipate that Facebook users will take some time to familiarize themselves with your business before they start making purchases. On the other hand, Google Ads enables you to reach customers who are “in the moment” or closer to making a purchase.

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Facebook Ads vs. Google Ads

Benefits of Facebook Ads

Facebook offers advanced targeting features that allow businesses to target specific audiences with a high level of granularity. Compared to Google’s text-based advertisements, Facebook emphasizes enabling advertisers to craft attention-grabbing visuals.

Benefits of Google Ads

Google has a stranglehold on the search engine market, handling more than 99,000 searches every second. Google’s audience size is already significantly larger than its competitors, and the gap between them continues to widen. Even though Google’s ads are primarily text-based, various features and formats are available to enhance your ad’s appeal.

To summarise, both Facebook Ads and Google Ads are valuable digital marketing tools, and businesses should consider using both platforms to effectively achieve their marketing objectives. Facebook Ads are excellent for increasing brand awareness and targeting specific demographics, whereas Google Ads are ideal for reaching customers who are actively looking for products or services.

Thanksweb is an excellent choice for finding the best digital marketing company in Ahmedabad. Thanksweb, with their expert team and comprehensive range of services such as search engine optimisation, social media marketing, and PPC advertising, can assist businesses in achieving their marketing objectives efficiently and effectively.

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