Google Says Normal SEO Works for Ranking in AI Overviews — And LLMS.txt Won’t Be Used

Google Says Normal SEO Works for Ranking in AI Overviews — And LLMS.txt Won't Be Used
August 21, 2025

Recent updates from Google have answered a big question that SEO experts have been asking. The question was about how AI Overviews find and show content in search results. SEO practices are crucial for attracting maximum online visibility and will continue to dominate the current and future web landscape. 

You don’t need to learn new tricks or create special content just for AI. The LLMS.txt file that some people worry about won’t change how AI Overviews pick your content either. AI Overviews get most of their content from regular search traffic. But here’s something interesting: about 76% of the links shown in AI results come from websites that already rank in Google’s top 10 pages.

This blog will cover what these changes mean for your website, how to adjust your plans, and how to maintain good rankings when AI and traditional search work together.

AI Overviews World: Focus on Core SEO Principles

Google AI Overviews work by pulling information from websites that rank well in search results. They create short summaries using this content. These summaries don’t follow completely different rules from regular search. They operate with the very same fundamental messages that Google has always been concerned with. These are related to the relevance of your content, the strength and authority of your site, and the quality of the user experience.

You are heading in the right direction as long as you are counting on organic yet effective SEO practices. These involve choosing the proper keywords, ranking of pages being linked to one another, ensuring that your site is mobile optimized and proper content administration. All these factors sets the stage to make your content feature in AI Overviews.

AI Overviews like content that is clear and gets to the point quickly. When your content answers questions in a direct way using simple words, it has a better chance of being picked. Sticking right to the point and organizing your headings better can help you stand out.

What Google Confirmed About LLMS.txt?

Many website owners have heard about LLMS.txt files recently. This made them wonder if they should block AI crawlers like they block search bots with robots.txt files. Google has clearly stated that LLMS.txt files will not affect how AI Overviews work.

The reason is simple. AI Overviews don’t gather information the same way that big language models like ChatGPT do when they learn. AI Overviews still take content directly from websites that Google has already indexed. This is also the same content that Google applies in normal searches. Using LLMS.txt to attempt to block AI may not prevent your content from appearing in AI Overviews.

The main point here is this: don’t worry about LLMS.txt files. Put your time into making better content instead.

How to Optimize for AI Overviews Without Overcomplicating SEO

The basic rules for ranking haven’t changed, but you can make small changes to boost your chances of appearing in AI Overviews.

1. Target Question-Based Queries

AI Overviews work best when they answer questions. Write some of your headings as direct questions. Examples include “How do you set up aluminum sliding windows?” or “What food is best for dogs?” Then give clear answers in the first few sentences that follow.

2. Keep Paragraphs Tight

Long paragraphs that go off-topic don’t work well for AI summaries. Write brief paragraphs that are information dense. These work more effectively in short snippets, which AI can easily pick.

3. Use Structured Data

The schema markup helps Google know what your content is all about. Whenever possible, use structured data on reviews, frequently asked questions, or recipes.

4. Maintain E-E-A-T Signals

Expertise, Experience, Authoritativeness, and Trustworthiness remain among the top things that Google cares about. Ensure that your writing displays the identity of the author, uses credible sources, and is accurate.

You can also read : Optimization Tips For AI Overviews

Don’t Chase the AI Overviews Algorithm: Strengthen Your Base SEO

As soon as Google updates something, it is common to overthink. But the reality is that AI Overviews aren’t a completely separate system that you need to figure out. They’re just a new way for Google to show the same results it already trusts.

Avoid wasting time on producing entirely new types of “AI-centred” content. Rather practice these fundamentals:

  • Obtaining backlinks on credible sites
  • Creating collections focused on meaningful topics
  • Speeding up your site and enhancing Core Web Vitals
  • Crafting articles that users would be interested in reading

Remember, the purpose of AI Overviews is to make users get better answers, not to complicate the process of SEO even more. As long as you maintain your site to meet Google quality criteria, you will automatically form part of the group that will be taken into consideration by AI.

Conclusion

Google’s recent announcement makes one thing very clear. You don’t need to completely change your approach for AI Overviews. The same basic ideas that make traditional SEO work will continue to be effective. These include creating high-quality content, using relevant keywords, having a solid technical setup, and providing real value to users.

When companies adhere to these core principles, they will gain more visibility. This is true whether we are referring to ordinary search results or those created by AI.

If you are struggling to gain top ranking in SERPs, Thanksweb is the best SEO company in India with best team of SEO experts to shape your digital presence and drive optimum leads for your business. Our team of SEO experts can help you enhance your SEO strategy, making it more powerful, and ensure your brand is where it truly matters.

Your competitors are adapting to AI search—are you? Let’s talk.