Every business, organization, and service you use has a logo, which is the most important branding asset. It’s everywhere you go, from the products you purchase to the places you visit.
A company’s logo is its visual identity in the ever-changing realm of branding and marketing. To the public, they represent the brand and its ideals and character. For a company to succeed, it needs a memorable logo that people will associate strongly with its brand. Consequently, the brand would be immediately associated with the logo.
The strength of a well-designed logo: People will immediately recognize the brand whenever they see any component of it, whether it’s the color, the design, or the typography. Any company would do well to familiarize themselves with the many logo types and their proper usage, since brand logos are an integral aspect of the branding mix. This blog post will explore the seven types of logos.
7 Types of Logo Design with Examples
Word Mark
One kind of logo is the wordmark, which is simply the company name written in a special font. There is a lot more going on here than meets the eye, despite how easy it sounds. This logo style is ideal for firms that have memorable names, want their name recognized globally, or have names that are easy to recall.
Make sure the brand’s look and personality are congruent before settling on a wordmark. Pick on some gorgeous typefaces if you’re going for a highly classy and opulent look with your brand logo. You may need bolder fonts if the logo design is fashionable.
Monogram
Symbols with initials or acronyms used to represent a business are known as monograms. Simple, elegant, and enduring, they are perfect. Brands with complicated names can benefit from using monograms to simplify their representation. If you find it hard to recall full names, utilizing initials makes it much easier to write, speak, and remember.
For a monogram, you have a few options: create your own unique font, or choose one that speaks to your brand’s values.
Pictorial Logos
Graphical icons, pictures, or symbols that stand in for the brand are called pictorial markings or brand marks. Logos with a high degree of recognizability using visual icons tend to be among the best.
Make sure you pick a design that will last for generations. Why? Because as your business and its products expand, you won’t want to look back and regret choosing a symbol to symbolize it. Choose a symbol that speaks to your brand’s values and personality, and make sure it’s easy to alter as your business expands.
Abstract Logo
To capture the spirit of a brand, abstract logo markings use geometric forms and patterns. The metaphorical nature of abstract logos—the symbols don’t stand in for actual things—is what sets them apart from visual markings.
Since they are not exclusive to any one object, they offer a lot of room for creativity. Create a geometric symbol that represents your brand’s values and goals in a way that is memorable and appealing to your target audience.
Emblem Logo
An emblem logo is a combination of a wordmark and a visual mark that is encased in a shape. This design creates a cohesive whole. Institutions of higher learning, automobile companies, sports teams, luxury brands, and beverage companies are heavy users of this type of logo.
You can add a slogan that represents your brand to emblem logos. Because of its limited adaptability, this logo will be tough to update in the future, so it’s important that every element be carefully considered while making it.
Mascot Logo
In mascot logos, the emblem is a cartoonish figure or animal that stands in for the company. Whatever best represents the brand’s identity can serve as the mascot, be it a real person or a fictional character.
One of the best ways to engage the audience is via mascots. Since it’s so simple for viewers to identify with other figures, this logo encourages active participation.
Combination Logo
A combination logo is one that incorporates both text and visual features; it combines a wordmark with a picture mark. In order to better serve their branding and marketing needs, a small number of brands occasionally separate their combination marks into pictorial and word marks.
A lot of firms use these logos since they are incredibly adaptable. Combination logos are great, but they can be especially useful for new, growing firms.
Conclusion
Logos are essential to the identity of any brand, and the sort of logo chosen can greatly affect the public’s impression of the brand. Businesses may build logos that express their beliefs and leave a lasting impact on their target audience by understanding the seven types of logos and working with logo design & branding services.
Thanksweb offers logo design and branding services; contact us if you need a logo that is consistent, versatile, memorable, relevant, and original. We learn the client’s and brand’s ins and outs, research the competition thoroughly, comprehend the psychology of color, delve into typography, and create a logo that conveys a story that sticks in the minds of consumers.