Local SEO forms an essential aspect of digital marketing that enables any business to stand out in local searches, attracting the focus of potential viewers, and converting them into customers. This process can be done by analyzing large amounts of data and applying suitable, thoughtful strategies.
You can use various online local SEO tools that make many processes simpler and faster. But using the best tool makes a very big distinction.
List of 10 Local SEO Tools to Boost Local Visibility
So, here we have provided the best top 10 local SEO tools that every business should be using to stay ahead of the competition. So, let us get started!
Google Business Profile Insights
Google Business Profile Insights provides details on the way people discover and associate with your business on Google. With this, you can get valuable insight into how many times your business appears in searches, how many times your website gets a click, and how many calls or direction requests are done through viewers. You can use it to track trends over time, spot seasonal patterns, and understand which keywords are helping in making the most traffic to your business listing.
Google Analytics 4 (GA4)
GA4 is truly powerful when it comes to collecting data about users’ arrivals and their interactions with your site. In this tool, the best report is the landing page report, which helps you monitor SEO performance.
You can find it by following this path: reports > engagement > landing pages. In it, you can also see only organic traffic by using its filter to “first user medium = organic” while turning off “all users.”
Apart from this, also make sure that you are tracking important actions like phone calls, form submissions, or emails through this tool. This assists you to point out which pages are bringing highly valuable results. You can bookmark this report and can access it anytime with ease.
Google Search Console (GSC)
If you want to know how your website appears on Google search, then GSC is one of the best free tools. It shows details about which type of query brings people to your site, how many clicks and impressions your pages are getting, and which pages are performing well. You can also find your keyword’s average position in a search result by using this tool.
It is mainly ideal for knowing about highly performing pages of your website and discovering new keywords. For local businesses, it proves valuable by showing how your website is attracting local traffic and in which area improvement is needed.
Local Falcon
Local Falcon is a smart visualization tool that you can use to know about the ranking position of your business on Google Maps in different areas. Instead of giving one ranking, it provides results in a grid format and shows you where you are coming up in the top results and where not.
Share of Local Voice (SoLV) is an amazing feature of Local Falcon that tells you information about how frequently your business is appearing in the top 3 results of Google Maps for a specific keyword. If your SoLV score is more, then it says that you have more visibility locally.
SEO Pro Extension
SEO Pro Extension is a very simple and quick add-on that helps you analyze many different SEO elements of web pages. By doing only one click, you can get information about meta tags, headers, schema, and many others. You can do quick SEO website audits with this tool to find the areas that need improvement. Use it to fastly validate that all your on-page components are perfect.
Google Ads Keyword Planner
Google Ads Keyword Planner is one of the most accurate tools to analyze how many times people are searching for certain keywords and narrowing down keyword searches based on city, state, or zip code. It is perfect for every local business.
For example, if you are providing a delivery service and you want to know which term people are searching for more between “fast delivery company” and “quick delivery service” in your area, then this tool will help you find the right one. Based on this type of search, you can plan the keywords to target.
Places Scout
This tool will help you see where your business is ranking on Google in different parts of your city or region. It also uses a visual grid to demonstrate how your site appears in local map results and organic searches. By following this grid, you can easily find the weak spots for ranking.
One wonderful feature of this tool is its screenshot capability, which can capture real search results from each spot on the map. This becomes super beneficial when you are trying to find the reason why rankings change. It is perfect for local SEO monitoring and understanding what is affecting ranking.
Ahrefs
Ahrefs is very renowned in the SEO industry for helping you select the right keywords and keeping track of your competitors. It can be used to generate content ideas or explore long-tail keywords. While it does not provide information about local-level search volumes, it is ideal for backlink research.
Its Link Intersect property allows you to analyze up to 5 competitor websites effortlessly, and you can get information about backlinks that are present on your competitor’s website but are not available on your site.
GS Location Changer
GS Location Changer is a must-have for those who are performing local SEO. It enables you to set your search location to any city or region. So that you can see what customers see when they search for a business like yours. It is very thoughtful in checking local rankings or examining the client’s results. Instead of just relying on what comes into view at your location, this tool will give you an overview of search results from anywhere in seconds.
Awesome Screenshot
If you want to snap the contents of your screen instantly, then Awesome Screenshot is the perfect tool. This offers multiple options for capturing screens including an entire visible area, only a selected part, or even a full webpage. With the screenshot taken, the tool also offers several basic editing tools to allow you for quick and easy editing of the image. You can also record your screen with it and explain technically complex processes to the client. It saves time in doing these side things and keeps communication simple and effective.
Conclusion
The use of the right tool while doing local SEO helps in unlocking the full potential of any strategy. These 10 tools that we have discussed in this blog are essential in tracking your local SEO strategy and improving your site’s ranking. You can incorporate them into your local SEO plan to stay competitive and gain valuable insight into local search performance.
At Thanksweb, we also specialize in using these tools to craft the best SEO plans that drive real results. So, choose us as your digital marketer, and we will assure you that our SEO strategy will drive more customers to your doorstep.
FAQs About Local SEO Tools
Q. Why is local SEO important?
Ans. Local SEO benefits in driving your website to top results when anyone types your provided service/products in a specific area. It helps enhance online visibility, attract local searchers, and transform them into customers.
Q. How do these local SEO tools help me in building my strategy?
Ans. Local SEO tools help in tracking rankings, finding potential keywords, analyzing the performance of the website itself, and measuring customer interactions. By getting insights from these aspects, you can drive more targeted traffic to your business.
Q. Can I check how my competitor’s website is with local SEO?
Ans. Yes, you can. In fact, tools like Ahrefs, SE Ranking will let you glean SEO insight into your competitors. By entering the URL in this tool, you will see your competitors’ backlinks, organic keywords, referral traffic, and PPC ads.
Q. Give the names of some of the best free local SEO tools.
Ans. Google Ads Keyword Planner, Google Business Profile Insights, Google Search Console, and Google Analytics 4 are free tools that you can use for local SEO.
Q. Can I integrate local SEO tools with marketing platforms?
Ans. Yes, you can do integration of local SEO tools with marketing platforms such as Google Ads, Google Analytics, and a social media management platform. This helps in seeing the overall marketing performance from one place.