Have you ever felt like you need a boost to your running ads but don’t know where to start the boosting process? Then, Meta Ad Library might be the game changer you need. It’s not just used to keep an eye on competitors. It actually contains a bunch of information that uncovers topics like industry trends and gives a sneak peek related to ad strategies that are working. With the help of many filters, you can also easily drill down to the data you need. So, let us know about how to improve your ads using Meta Ad Library.
5 Ways to Use the Meta Ad Library to Improve Your Ads
Get Creative Inspiration from Competitors
You can spark new ideas for your campaign by peeking into your competitors’ ads. After all, being the digital detective, you can investigate what kind of ads they are running, how they are displaying their offer, and what creative style they are applying. Check out some other active ads in your niche and look at what kind of CTA they are throwing out and how they are able to deliver their message adeptly to their audience. This can also help in improving your existing running ads.
Spot Gaps in the Market
The Meta Ad Library is a fantastic resource for market analysis and spotting the gaping holes in your industry. This lets you share information with your audience that your competitors may have overlooked. For example, if all of your competitors are focusing on running Instagram ads, you can target other markets like Facebook or Messenger. You may find your new targeted audience there. Apart from that, if everyone is running the same branded ads, you can take the opportunity to run user-generated content (UGC) ads.
Get Super Specific with Filters and Keywords
You can find the exact type of ads you are looking for in the Meta Ads Library without scrolling through millions of ads. This is the perfect place if you want to find ads based on a specific platform (Facebook, Instagram), language, or type. Make use of quotation marks (“ ”) to find campaigns that are running in a particular niche. You can also use the pipe symbol ( | ) when you want to search for words but don’t care about their order.
Learn from Long-Running Ads
The longevity of any ad is an indication of its success because no one wants to burn money by running unprofitable ads. The filter feature of the Meta Ads library will let you filter ads based on duration. So, look for ad patterns. If an ad has been talking about a specific product for a long time, then it can be its “best-selling” product. Similarly, if a competitor is using the same type of ad for running ads, then it may be working as an effective creative style for them.
Analyze Sponsored Posts with Branded Content
If you want to know about the influencer marketing game of your competitors, then Meta Ad Library’s branded content section can be your best friend. Here, you can check the sponsored posts, which are marked with the “paid partnership” label across Facebook and Instagram. You may not get the thorough details about this post’s performance, but you can definitely find some glimpses, like information about the brand partner, the type of sponsored post, and a link to the content.
Conclusion
The Meta Ad Library is a transformative force when it is time to craft high-performing ads. Whether you are surveying your competitors, finding market opportunities, or experimenting with fresh ad formats, this tool can help you sharpen your strategy. You can analyze trends, sponsored content, successful long-running ads, and market gaps to give your campaigns new heights.
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