Such a vital component in the marketing mix, for the time being in this digital world, is social media—something extremely important for any small business. So, in this blog post, we dig a bit deeper into the best picks on a shoestring budget with regard to features and benefits.
The Best Social Media Management Tools
Too many to handle, time-consuming, and money-burning. Do not panic. There are plenty of cost-effective social media management tools that will make life a bit easier in streamlining without breaking the bank for some hard-earned cash. Here are our Social Media Management Tools:
1. Buffer
Buffer is an easy social media management tool for scheduling posts, analyzing performance, and engaging with your audience across different platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Features of Buffer
- Schedule Posts: Prepare all your posts in advance.
- Analytics: Measure engagement metrics and understand when to change strategy.
- Browser Extension: Save content so that when you click once it’s easy to share later.
- Cost savings: Buffer is free for personal use and small teams, therefore appropriate for start-ups and small businesses.
2. Hootsuite
Hootsuite is probably the most popular social media management software. You will be managing multiple accounts, scheduling posts, and keeping tabs on performance metrics.
Features of Hootsuite
- Content curation: Collect all relevant content and share whatever you find on the internet.
- Engagement Tools: Monitor all mentions and tap into your target audiences from the dashboard.
- Team Collaboration: Hootsuite does all of this just by outlining the different kinds of assignments as to how such tasks would be accomplished between two or more of your production-level team members.
You can get a free version of Hootsuite so that the job is accomplished at levels that would come from small businesses taking some initiative to use social networking: You can manage up to three social accounts that Hootsuite offers in the free plan.
You can also read: Best Times to Post on Social Media
3. Later
Later specializes in visual content scheduling, an ideal job for companies using Instagram, Pinterest, and similar visually-oriented websites.
Features of Later
- Visual content calendar: Drag your images for a perfect calendar.
- Link in bio: Turn your Instagram feed into a mini-site by linking your posts to specific URLs.
- Hashtag Recommendations: Suggest hashtags to expand reach.
- Budget: Later has a free plan that is more than perfect for small businesses whose main marketing area is visuals.
4. Canva
It can be a graphic design tool and has social media scheduling. Thus, it’s a good one-stop shop for small businesses.
Features of Canva
- Design Templates: have access to thousands of templates for social media posts, stories, and ads.
- Brand Kit: It is a place where all your brand colors, logos, and fonts are saved. It will always ensure that there is consistency with the branding that you are using in the designs.
- Schedule: You can schedule directly from your designed posts into the right social media platform.
5. Social Bee
It caters for small businesses that may need to better manage their social media. It deals with categorization and posting.
Features of Social Bee
Use categories so you can share different contents from different fields in a balanced schedule. Evergreen content will be automatically posted, keeping your feeds active. You can know how your posts are going and how engaging your audiences are.
Cost-effective choice: It provides an available free trial for 14 days and also cheaper plans for monthly subscriptions to suit small businesses.
6. Zoho Social
Zoho Social is the sister product of Zoho. In one platform, it offers numerous services so that your social media management increases.
Features Zoho Social
- Critical Features Report Generation: This tool offers reporting that allows for an in-depth analysis of performance on social media.
- Collaboration Tools: Add members to the team and then define roles for management in control.
- Budget-Friendly Alternative: It has a free plan that is individual and, in this regard, is fantastic for small business entry points.
Conclusion
Social media management tools don’t cost much. Small businesses can utilize several free tools to manage social presence, interact with the target market, and monitor performance. Use all of these tools and streamline your efforts so you save some time and hence grow your business without an increased budget. Thanksweb can help you with this. Pick out what you need the most and start enhancing your social media strategy today!