Why are Online Reviews Important to Local SEO?

Why are Online Reviews Important to Local SEO?
March 07, 2023

As a business owner, one cannot emphasize how important it is your customer reviews are for your business. Customers looking to purchase your product or services often look at online reviews to make decisions about which businesses to patronize. These reviews can provide valuable information about a business’s offerings, customer service, and overall reputation. Even if you have a brick-and-mortar store, online reviews will help you attract more customers when they look up your business online.

In a way, online reviews are a crucial component of local SEO, as they heavily influence how Google ranks businesses in local search results. Therefore, as a business owner, it’s essential to actively encourage customers to leave online reviews and to respond appropriately to any negative feedback promptly and professionally.

Why are online reviews critical?

Did you know that more than 90% of customers look up a business online before deciding whether they want to visit the physical store? So when you have an online business page to implement local SEO, online reviews left by previous customers can make a big difference in your foot traffic.

Benefits of online reviews in local SEO

Introducing online reviews in your local SEO strategy can be highly beneficial for your business. Here is how online reviews can help you increase your ROI and create brand awareness:

  1. Visibility: the more positive reviews you have on your GoogleMyBusiness page, the higher your business will rank on local SEO. With more positive reviews, the potential customers will trust to become a patron of your business.
  2. Higher ranking: Online reviews have a considerable impact on local SEO as they are taken into account by Google in determining the rank of businesses in local search results. Thus, having positive online reviews is crucial if you want your business to appear when potential customers search for businesses similar to yours.
  3. Cultivate Trust: Reviews are an essential aspect of the marketing mix as they aid in building trust, which is a prerequisite for outperforming competitors and securing sales, subscriptions, and reservations.


Online reviews are valuable for businesses as they provide insight into customers’ perceptions and opinions. These reviews can highlight areas where a business excels or needs improvement, and they can be leveraged to showcase positive aspects of the business. Furthermore, online reviews have a substantial impact on SEO. To mange your online reputation, contact best SEO Company in Ahmedabad.