What Is ‘People Also Ask’ Box and How to Rank on It?

What Is People Also Ask Box and How to Rank on It?
January 15, 2024

Have you ever noticed the “People Also Ask” section that pops up when you search for something on Google? That feature presents additional questions related to your query, making finding the information you seek easier. Were you aware that appearing in these People Ask sections can greatly enhance your website’s visibility and attract more organic traffic?

In this blog post, we’ll discuss in and out of the People Also Ask (PAA) section and provide some strategies to help you improve your ranking. Let’s begin!

Why is ranking in the ‘People Also Ask’ Box important?

  • Credibility: By ranking in this snippet position, you establish yourself as an expert on the subject matter. Users perceive websites that appear in these boxes as information sources, enhancing your credibility.
  • Increased Visibility: When your content is featured in the People Also Ask box, it gets placed at the top of search results. This means more people will see and potentially click on your content when looking for information.
  • Clicks: The ‘People Also Ask’ box often displays multiple questions and concise answers. If your content provides a comprehensive response, users are more likely to click on your link to learn more about the topic.
  • Competitive Advantage: Outranking competitors in the People Ask box gives you an edge. It allows you to occupy space in search engine results and potentially divert traffic away from competing websites.
  • Improving User Experience: We can enhance user satisfaction by offering brief responses in the’ People Ask’ section. This approach allows users to quickly find answers to their questions without browsing web pages.
People Also Ask from Google

You can also read: Google featured snippets gain blue highlighted text

How to optimize for “People Also Ask” SEO

How do I appear in PAA? Don’t worry check out our tips.

People Also Ask

1. Optimize your content: To rank for the ‘People Also Ask’ box, optimizing your content is crucial. Use keywords that are commonly used in related inquiries. Ensure that your content offers valuable information.

2. Provide concise answers: When addressing questions within your content, aim to be concise yet informative. Strive to answer each question within one paragraph or less, providing a precise response. logically arrange your content. Divide it into subheadings. Use bullet points or numbered lists where appropriate.

3. Stay proactive with research: Stay updated with trending topics and frequently asked questions about your industry or niche. Conduct keyword research to identify queries that may be featured in the ‘People Also Ask’ (PAA) box.

4. Boost user engagement: Concentrate on creating content that encourages users to engage with it through website comments, social shares or backlinks. The engagement you generate increases your chance of ranking for the ‘People Also Ask‘ box.


Search engine optimization (SEO) plays a role in today’s digital world. One important aspect that SEO specialists and content creators need to prioritize is the People Also Ask box. This interactive feature greatly enhances the user experience by providing information on the search results page. It allows websites to improve their visibility, attract visitors, and establish industry credibility.

To follow the right strategy, get in touch with an SEO company in Ahmedabad like Thanksweb and let the professionals handle the rankings.