What are Backlinks and How Do They Work?

December 07, 2021

Backlinks: The Meaning

A backlink is basically a link from one particular website to another. When a website links to another, search engines consider this content to be remarkable and noteworthy. High-quality rankings are therefore necessary to improve the position and visibility of a website.

Significance of backlinks

Backlinks are of immense importance to both end-users and search engines. They help search engines determine how relevant and authoritative your website really is. Backlinks also mean that other websites actually support your content. If several websites link to the same website or website, search engines consider this website to be suitable for high ranking.

End users also get relevant information on the linked websites. Suppose a user reads about 5 hair care tips and scrolls down, they may come across the top 5 oils for best hair growth.

How do backlinks work?

Backlinks are an exceedingly significant part of search engine algorithms. In fact, they can have a strong impact on your overall SEO strategy.

You can consider backlinks as a type of conversation among different websites. Suppose, ABC website has some very interesting travel blogs. A blogger, XYZ, while sharing his opinion regarding travel and tourism, links ABC website and thus creates a backlink to ABC. You can consider it to be a win-win situation.

[ Don’t forget to read: Link Building in SEO – The Beginner’s Guide ]

Different types of backlinks

There are two categories of backlinks:

  1. Nofollow Backlink: Nofollow backlinks are of no use and do not serve in improving the search engine rankings.
  2. Dofollow backlink: Dofollow backlinks help in improving the search engine rankings of a website.

Tips for building quality backlinks for your website

  1. Google search for a post that is ranking high and then improve and expand the same topic.
  2. Add links to your website on different social media profiles of yours.
  3. Writing guest posts on other websites and blogs can be a great way to build valuable backlinks.

To learn more about backlinks and how they can help you rank your site in search engines, contact experts at Thanksweb.